Walter Landor (1913–1995) founder of Landor Associates on what would have been his 100th birthday. 

View full Walter Landor retrospective at: Branding Pioneers 


The Agar, the firm formerly known as Ionic Collective, had to change its company name and branding due to trademark infringement issues. The new name, Agar, a red substance used as the base of an experiment in a round petri dish, set the stage for the revised brand. The new brand solution is now well-aligned with the forward-looking company.

The Agar was awarded distinction honors in the 2013 REBRAND 100® Global Awards. See the full before and after showcase at

Client: The Agar -
Branding Firm: Landor Associates -